These products will be positioned as “intelligent” or “smart” alternatives to popular sugar and caffeine-laden beverages. While we will use a scientific standing to our products, packaging and marketing, our formulas will taste great and come in attractive packaging … in other words, healthy while fun. For those seeking a competitive advantage in life, we will also position our products as “providing the competitive edge”.

Today, millions of otherwise healthy people are consuming countless so called “energy” products, beverages, pills, powders and bars in search of that extra drive of mental and physical strength to sustain them through another stressful day.

These products contain massive amounts of sugar and simple caffeine providing nothing but a quick “buzz” and harmful side affects.

Our products do not rely on the over-stimulation produced by very high levels of caffeine, sugar and corn starch. The effects of excess caffeine can result in overstimulation of the heart and mind followed by a let down in mental and physical performance.

Abstract reviews published on this site under the Guarana ingredient pages, support the premise that moderate levels of more complex caffeines such as Guarana, Green Orange Extract and Cacao Fruit can enhance alertness without addictive and/or jitter-evoking qualities of high levels of caffeine.

High caffeine intake increases blood flow, heart rate and nervousness and represents a very crude attempt at enhancing performance.

MindFX products are not intended to duplicate the caffeine rush from such compounds.
 
The secondary energy products promise increased performance using vitamins and minerals as their base of concept. Vitamin A: Excessive intake - usually above 10,000 IU per day for adults - can lead to hair loss, confusion, liver damage and bone loss. Instead of taking vitamin A, I recommend mixed carotenoid supplements, which are derived from vegetables that include beta-carotene, lycopene and lutein from which the body can make vitamin A. Even in high doses, carotenoid toxicity is rare, and is usually limited to yellowing of the skin.

Iron: One expert quoted in the Times article worried about iron overload. This is a real concern. Unless you’re a menstruating woman, do not take iron supplements unless advised to do so by a physician after tests have revealed iron deficiency anemia, and the source of blood loss has been identified.

Folic Acid: The Times article mentions conflicting studies on whether taking folic acid reduces the risk of heart disease. One study showed that it was beneficial because it lowered levels of homocysteine, an amino acid associated with an increased risk of heart disease. Women of childbearing age who may become pregnant need adequate folic acid to prevent certain birth defects. I continue to recommend a supplement containing 400 mcg of folic acid daily.

The Times article also referred to a number of studies linking antioxidant vitamins with increased rates of various diseases. The participants in these studies already were ill or were at risk of serious disease because they smoked. In one, a large study of vitamin E and heart disease, findings that the rate of hemorrhagic strokes increased were not surprising given the fact that vitamin E has anticoagulant activity. I know of no study findings suggesting that vitamin supplements are responsible for an increased risk of disease among healthy people. My recommendations for daily vitamin E are to take 400-800 IU of natural mixed tocopherols, or at least 80 mg of natural mixed tocopherols and tocotrienols.

The Times’ experts made a point that I have tried to get across repeatedly for years: taking vitamins, minerals and other dietary supplements will not make up for an unhealthy, unbalanced diet lacking in the fresh fruits and vegetables. Supplements are best viewed as insurance against gaps in the diet and against increasing toxic pressures from the environment.

High doses of many vitamins can even cause irreversible damage to organs and threaten lives. High doses of herbs can do the same. Yes, vitamins and herbal supplements have become very popular in today’s world, but just because they are widely used does not mean that we should be careless or blasé’. There is a dark side to the herbal boom. in the news for causing illness and even deaths
 
The negative stigma to the use of vitamins is:
Inconvenient to carry and too many pills to consume
Difficulty in digesting and poor taste
Poor assimilation processing and fears of over dosing
Vitamins in pill form are packed too densely for your body to break them down and properly absorb the nutrients

In the early 1900 vitamins were needed to prevent diseases such as scurvy, rickets and beriberi. In first world countries there have been no reports of such diseases for nearly 200 years yet the masses keep taking large doses of nutritional supplements and the doctors keep recommending them under the theory that they can’t hurt.

The vast majority of nutritional experts believe that we can get the same benefits, better, healthier and cheaper from healthy natural foods. Under the promise of a healthy alternative MindFX encourages you to think twice before you overdose on mega doses of so-called energy vitamins and minerals.