Our products do not rely on the over-stimulation produced by high caffeine levels. Maxx Impulse is formulated to provide low levels of caffeine. In fact, one of the review article abstracts recently published on our site, under the Guarana section, supports the premise that moderate levels of caffeine can enhance alertness without the addictive and/or jitter-evoking qualities of high levels of caffeine.
 
I would say that increasing blood flow, heart rate and nervousness represents a very crude attempt at enhancing performance. It is based on old technology, when caffeine was basically the only performance-enhancing nutrient that scientists were looking at. Nutrition Science has come a long way since then. Now there are volumes of research on other performance-enhancing nutrients that address other physiological functions, such as nerve signal transmission, stress hormones, capillary dynamics, oxidative stress and energy production capacity. Maxx Impulse employs natural nutrients that affect these areas to produce results you can feel.

Maxx Impulse is not intended to duplicate the caffeine rush from such compounds. Actually, it would be advantageous for gamers who usually fill up on caffeine to switch to Maxx Impulse. In the very least, it would spare them from the nervous jitters that often accompany excess caffeine intake. Your message (and this is not legally reviewed or approved) is that Maxx Impulse enhances specific activities of the brain and central nervous system that are required for optimal gaming. This is dramatically different from a simple caffeine product that merely provides a caffeine rush to the central nervous system.
 
Indeed, Maxx Impulse employs the mild caffeine and caffeine-like stimulant effects of guarana and cacao extracts, which are helpful in enhancing cognitive function, brain circulation and brain signaling activity. Their purpose is not to provide a stimulant rush, and they are not the only active constituents of the formulation. Maxx Impulse also contains green orange extract, standardized to 4 mg of p-synephrine, which has been shown to be a powerful promoter of adrenergic activity, the very activity needed for simulated athletic or combat gaming.
 
But what is even more remarkable about the product is the inclusion of the two adaptogenic herbs, eleutherococcus and rhodiola rosea. Both have been shown to enhance endurance and diminish the effects of stress. And neither are considered thermogenic. While eleutherococcus, formerly known as Siberian ginseng, has been sold in the US for many years, Rhodiola rosea extract is quite unique. It was studied and has subsequently been employed by the Soviet/Russian military to enhance athletic, combat, and occupational performance by diminishing the performance-destroying effects of stress. Athletes were found to perform better, airplane pilots were found to remain alert longer, and workers were found to be significantly more efficient, taking Rhodiola rosea. Are these not the performance-enhancing effects gamers desire?
 
This herb is indigenous to the mountains of Siberia and the Caucasus region of Eastern Europe, and the specific herbs we include in this product are hydroponically grown and tested to ensure standardized levels of 6 active constituents. Thus, I would contend that Maxx Impulse is anything but, “your average thermogenic.”